Insights · Benchmark
Meta Ads Benchmarks for the UAE & Saudi Arabia
CPMs and CPAs in the GCC vary widely by vertical and season. We publish quarterly benchmarks so you can judge your own accounts against realistic regional numbers.
CPMs and CPAs in the GCC vary widely by vertical and season. We publish quarterly benchmarks so you can judge your own accounts against realistic regional numbers.
Why regional benchmarks matter
Global average CPM figures are close to useless for the GCC. Costs, competition and behavior differ sharply by country, season and vertical. A benchmark only helps when it is built from comparable accounts in your market.
What drives GCC costs
- Seasonality — Ramadan, Eid, White Friday and National Days swing demand and CPMs hard
- Language and creative — Arabic and bilingual creative often changes performance
- Audience concentration — younger, mobile-first, multi-national audiences
- Vertical — ecommerce, delivery, real estate and beauty each price differently
How to read your own numbers
Compare like with like: same country, objective, funnel stage and season. Track your own trend first — a rising CPM matters less if CPA and ROAS hold. Judge the account on cost per outcome and contribution margin, not on the headline CPM.
On the numbers we publish
We publish directional GCC benchmarks quarterly, built from real campaigns and clearly caveated. We do not quote a single true CPM, because there is not one — use ranges to sanity-check your accounts, not as a target to hit.
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