Search · Google Ads
Google Ads Agency for Intent That Converts
Search, Performance Max, Shopping and Demand Gen campaigns engineered around margin, not clicks.
Why it matters
Google Ads can be your most profitable channel or your biggest leak. The difference is in the details: search-term hygiene, bidding tied to real profit, feeds that tell Google what matters, and conversion data that includes offline sales. We manage all of it, and connect search to the rest of your media plan.
What’s included
- Search: keyword strategy, negatives, ad testing
- Performance Max and Shopping with feed optimization
- Demand Gen for mid-funnel reach
- Enhanced and offline conversion imports
- Profit-based bidding on margin or LTV data
- Microsoft Ads where economics justify it
How we buy
A disciplined, four-step loop
Find the wasted spend and the missed intent.
Clean campaigns, negatives, and a smart feed.
Feed Google margin or LTV, not raw conversions.
Expand into the queries that actually pay.
Google Ads FAQs
Straight answers
What does a Google Ads agency do?
A Google Ads agency builds and manages paid search and shopping campaigns — researching keywords, structuring campaigns, writing ads, setting bids, tracking conversions and optimizing continuously to generate leads or sales at a target cost.
How do you reduce wasted spend on Google Ads?
By reviewing search terms weekly, building negative keyword lists, tightening match types, excluding poor placements, and bidding on profit data rather than raw conversions.
Is Performance Max worth it?
Often yes, with the right feed, asset groups and exclusions — but it needs guardrails. We test it against standard Shopping and Search so it complements rather than cannibalizes.
Related
Ready to put your media in sync
Get a free audit of your tracking, account structure, wasted spend and cross-channel budget allocation — with specific fixes you can act on even if we never work together.
- You own your ad accounts, data and creative — always
- No hidden markups; you pay platforms directly
- Weekly reporting and monthly business reviews
- A prioritized action list — yours to keep, even if we never work together