Capabilities · Tracking & Measurement
Conversion Tracking and Measurement You Can Trust
Every platform optimizes on the signals you send. Send better signals, get better results.
Why it matters
Privacy changes, ad blockers and browser restrictions have broken traditional tracking. Platforms now rely on the data you send server-side. We rebuild your measurement foundation, so Meta, Google and TikTok optimize toward real revenue — and you can finally trust your reports.
What’s included
- GA4 and Google Tag Manager (web and server-side)
- Meta, TikTok, Snapchat and LinkedIn Conversions APIs
- Enhanced and offline conversion imports from CRM
- Consent mode and privacy compliance
- Attribution, incrementality tests and MMM
- Cross-channel performance dashboard
Tracking & Measurement FAQs
Straight answers
What is the Conversions API?
The Conversions API (CAPI) sends conversion events directly from your server to an ad platform, such as Meta or TikTok — making tracking more reliable than browser pixels alone and improving campaign optimization.
Why does tracking matter so much?
Platforms optimize on the signals you send. Weak signal means the algorithm bids for the wrong people. Clean, server-side signal is the highest-leverage fix in most accounts.
Related
Ready to put your media in sync
Get a free audit of your tracking, account structure, wasted spend and cross-channel budget allocation — with specific fixes you can act on even if we never work together.
- You own your ad accounts, data and creative — always
- No hidden markups; you pay platforms directly
- Weekly reporting and monthly business reviews
- A prioritized action list — yours to keep, even if we never work together