Pricing
Media buying fees, made transparent
Three simple pricing models. No media markups. You pay platforms directly and always own your accounts.
Percentage of Ad Spend
A fee equal to a set percentage of monthly ad spend, with a monthly minimum.
Best for: Brands scaling spend across multiple channels.
- Scales with your investment
- Fees aligned to growth
- Onboarding scoped to your setup
Flat Monthly Fee
A fixed monthly fee based on spend tier and number of channels.
Best for: Brands with stable budgets that want predictable costs.
- Predictable, fixed cost
- Priced by tier and channels
- No surprises month to month
Hybrid / Performance
A lower base fee plus a bonus tied to agreed KPIs such as ROAS, CPA or revenue.
Best for: Brands with reliable tracking and clear unit economics.
- Incentives aligned to results
- Requires reliable tracking
- Shared upside on performance
Included in Every Plan
One team, one dashboard, one source of truth
- Dedicated media buyer and strategist
- Tracking audit and setup (Pixel, CAPI, GA4)
- Cross-channel media plan and budget recommendations
- Weekly creative and audience testing
- Live performance dashboard
- Weekly updates and monthly business reviews
- Client-owned ad accounts and data
Add-Ons
Scale up when you need to
- Ad creative production packs
- Landing page testing
- Marketing mix modeling for higher spend
The difference
Syncfield vs a typical agency
Pricing FAQs
How agency fees really work
How much do media buying agencies charge?
Fees vary by model and spend level. Percentage-of-spend fees are common for small and mid-sized budgets and usually decrease as spend grows; flat fees and hybrid performance models are also widely used. We offer all three and quote to your specific setup.
Do you mark up media costs?
No. You pay advertising platforms directly from your own accounts. Our only charge is our agreed fee.
Is there a minimum contract?
We recommend a short initial term to allow testing and optimization, then month-to-month. We'll confirm the details in your proposal.
Which pricing model should I choose?
If your spend is growing fast, percentage of spend keeps fees aligned with scale. If you want predictable costs, choose a flat fee. If your tracking is reliable and margins are clear, the hybrid model aligns our incentives with your results.
What's included in the fee?
A dedicated buyer and strategist, tracking setup, media planning, weekly testing, a live dashboard and regular reviews. Only large add-ons like heavy creative production or MMM are quoted separately.
Can we start small and scale?
Yes. Many brands begin on one or two channels and expand as the data proves out. Your plan scales with you.
Ready to put your media in sync
Get a free audit of your tracking, account structure, wasted spend and cross-channel budget allocation — with specific fixes you can act on even if we never work together.
- You own your ad accounts, data and creative — always
- No hidden markups; you pay platforms directly
- Weekly reporting and monthly business reviews
- A prioritized action list — yours to keep, even if we never work together