Industry · Automotive
Media Buying for Automotive
Drive test drives, enquiries and showroom footfall with local precision.
The approach
Automotive buyers research long and decide fast. We combine YouTube and social for consideration with Google and local campaigns for capture, connected to your CRM so spend follows genuine enquiries and test drives.
What we focus on
- Model and offer-led campaign structures
- Local and geo-targeted capture
- Video for consideration and launches
- CRM-connected enquiry measurement
Automotive playbook
How we’d grow you
Car buyers research long and decide fast. We hold attention through the consideration phase with video and social, then capture demand locally with search — every enquiry connected to your CRM and, where possible, the showroom.
YouTube and social for models and launches.
Geo-targeted search down to catchment areas.
CRM-connected leads and test-drive bookings.
Import showroom outcomes where the data allows.
Automotive FAQs
Common questions
Can you target by location or dealership?
Yes — we build geo-targeted structures down to dealership catchment areas and route enquiries accordingly.
How do you measure showroom impact?
Through CRM-connected enquiries, test-drive bookings and, where possible, offline conversion imports.
Ready to put your media in sync
Get a free audit of your tracking, account structure, wasted spend and cross-channel budget allocation — with specific fixes you can act on even if we never work together.
- You own your ad accounts, data and creative — always
- No hidden markups; you pay platforms directly
- Weekly reporting and monthly business reviews
- A prioritized action list — yours to keep, even if we never work together